1. Home
  2. Academics
  3. Undergraduate Catalog
  4. 2022-2023

Turner School of Entrepreneurship and Innovation

Mission

With changes in the business world happening at record speeds, companies look for employees who can respond quickly to complex issues. At the Turner School of Entrepreneurship and Innovation, whether your dream is to start your own business or take an existing company to higher levels, we’ll teach you the skills you need to turn your ideas into reality. Our graduates become innovators, providing solutions to complex, global and fast changing challenges. As a Turner School student, you’ll learn new skills — and have plenty of practice using them — so that by the time you graduate, you’ll have an outstanding resumé that will bring you success.

Here are just a few of the fundamentals you’ll learn at the Turner School:

  • Action oriented business planning • Commercializing new ideas • Engaging in entrepreneurial social enterprises • Networking • Launching new products or services in existing firms • Recognizing and evaluating opportunities • Starting a business • Seeking financing • Evaluating the market and financial feasibility of innovations • Pitching new ideas • Pursuing new ideas with scarce resources.

Four Pillars of Learning

The Turner School produces outstanding graduates by employing a “Four Pillars of Learning” model- Discover, Immerse, Imagine, Connect.

Discover

At the Turner School of Entrepreneurship and Innovation, discovery is in our DNA. Whether it’s honing an oral presentation, conducting a market feasibility review or understanding how to assess business risks, you’ll learn real world skills — the kind employers want — by doing them. It all happens in a collaborative atmosphere on a campus founded by one of the most successful female entrepreneurs in America, Lydia Moss Bradley. Discover how entrepreneurship and invention can fuel the passion for your success.

Immerse

From day one, you’ll immerse yourself in Bradley’s entrepreneurial culture. Share your enthusiasm with students from across campus through multiple entrepreneurial clubs and organizations, all supported by the Turner School. Add an entrepreneurial internship, and you won’t have to settle for being a spectator.

Imagine

We’ll help you develop solutions to today’s challenging problems with our three-part process: Dream it, Design it and Develop it. Watch your ideas become reality in our Brave Pitch, Big Idea, or Social Impact Challenge competitions. For students wishing to launch a venture, the “Idea Factory” provides mentoring, resources, connections, and physical space to aid your startup. Wherever your imagination takes you, we’ll provide the resources and support to make your ideas bigger, better and ultimately, successful.

Connect

Instead of feeling like you’re going it alone, at the Turner School you’ll connect with entrepreneurs, leaders and experts — like UGG founder Brian Smith or Redbox founder Michael DeLazzer — every step of the way. You’ll become part of our entrepreneurial ecosystem while you pursue your innovative ideas and pursuits. Build your business network from across campus, the community or around the world, all with our support. We’ll help you develop your potential, so students who follow in your footsteps will be able to learn from your future success.

An entrepreneurship curriculum is useful for students in all career fields, regardless of their major field of study. Examples of the types of students who would find entrepreneurship helpful include:

  • Fine arts and liberal arts students interested in self-employment or freelancing
  • Science, health science, and engineering students intending to work for innovative companies
  • Students concerned about social or environmental issues looking for new ways to make a difference in their communities
  • Students in any field who plan to open a business some day
  • Those seeking careers as accountants, lawyers, and doctors, who may start their own practice or have entrepreneurial clients
  • Any student interested in learning the language of entrepreneurship

Entrepreneurship is a process—a journey—and Bradley University offers a cutting-edge program.We bring numerous successful entrepreneurs into the classroom to share their experience with students. We also host a Chapter of the Collegiate Entrepreneurs' Organization (CEO). Bradley is a national leader, always modifying our programming to provide the most useful, practical knowledge for our students. Our faculty is recognized around the world and is supplemented by excellent entrepreneurs teaching in our classrooms.

The Turner School offers an Entrepreneurship and Innovation Minor, an Entrepreneurial Scholar designation, and many student activities that provide students with an opportunity to build entrepreneurial skills.

Entrepreneurship And Innovation Minor

The multi-disciplinary minor in entrepreneurship and innovation helps students discover, evaluate, and pursue opportunities. Students with these skills can be successful in any organization seeking to pursue opportunities, including starting their own business, large corporations, small businesses, family businesses, startups, and for-profit or not-for-profit social ventures.

With the minor, students will engage in coursework and experiential activities that develop entrepreneurial and innovation competencies, including:

  • Creating something from scratch
  • Leveraging resources
  • Mitigating risks
  • Evaluating ideas
  • Commercializing products and services
  • Creating new markets
  • Networking with diverse groups
  • Pitching ideas.

Required Courses (9 hours)

  • ENT 280 Entrepreneurial Creativity
  • ENT 381 Entrepreneurship for Non-Business Students OR ENT 382 Entrepreneurial Startups
  • ENG 305 Technical Writing OR ENG 306 Business Communication, sections with specific entrepreneurial writing components

Approved Elective Courses (6 hours)

  • MUS 101 Introduction to Music Business
  • CFA 101 Arts and Ideas Seminar: The Entrepreneurial Mindset
  • FCS 170 Hospitality Leadership I
  • THE 223 Theatrical Producing
  • FCS 270 Special Event Planning
  • ENT 281 The Entrepreneurial Career
  • BLW 347 Law and the Entrepreneur
  • ENT 289 Topics in Entrepreneurship
  • ENT 385 Technology Entrepreneurship
  • ENT 386 Social Entrepreneurship
  • ENT 389 Topics in Entrepreneurship
  • COM 394 Communication and Conflict Management
  • ENT 488 Entrepreneurship Internship
  • SEI 200 and/or SEI 300 Topics in Entrepreneurship and Innovation
  • SEI 210 and/or SEI 310 Practicum in Entrepreneurship and Innovation
  • BUS 361 Collaboration in Organizations
  • BUS 362 Innovation in Organizations
  • CFA 201 The Entrepreneurial Mindset in CFA
  • ENT 383 Managing Entrepreneurial Growth
  • IM 450 Intellectual Property Law and New Media
  • MUS 304 Music Licensing and Contracts
  • Other courses approved by the Turner School

Entrepreneurial Scholar

The multi-disciplinary Entrepreneurial Scholar program helps students discover, evaluate, and pursue opportunities with a focus on experiential activities. Students completing this program will earn the Entrepreneurial Scholar designation on their transcript, proving to potential employers that they possess a special skill set. These students will be prepared to pursue growth opportunities in any type of organization, to start their own business, or launch a not-for-profit social venture.

Entrepreneurial scholars will develop these competencies through coursework and experiential activities, including:

  • Creating something from scratch
  • Leveraging resources
  • Mitigating risks
  • Evaluating ideas
  • Commercializing products and services
  • Creating new markets
  • Networking with diverse groups
  • Pitching ideas.

The program requires the completion of 3 hours of required coursework, 6 hours of approved electives, and 12 experiential activity points.

Required Course (3 credit hours)

  • ENT 280 Entrepreneurial Creativity

Approved Elective Courses (6 credit hours)

Students are required to take 6 credit hours of courses approved by the Turner School of Entrepreneurship and Innovation that meet entrepreneurship and innovation competencies, chosen from:

  • MUS 101 Introduction to Music Business
  • CFA 101 Arts and Ideas Seminar: The Entrepreneurial Mindset
  • FCS 170 Hospitality Leadership I
  • THE 223 Theatrical Producing
  • FCS 270 Special Event Planning
  • ENT 281 The Entrepreneurial Career
  • BLW 347 Law and the Entrepreneur
  • ENT 289 Topics in Entrepreneurship
  • ENT 385 Technology Entrepreneurship
  • ENT 386 Social Entrepreneurship
  • ENT 389 Topics in Entrepreneurship
  • COM 394 Communication and Conflict Management
  • ENT 488 Entrepreneurship Internship
  • SEI 200 and/or SEI 300 Topics in Entrepreneurship and Innovation
  • SEI 210 and/or SEI 310 Practicum in Entrepreneurship and Innovation
  • BUS 361 Collaboration in Organizations
  • BUS 362 Innovation in Organizations
  • CFA 201 The Entrepreneurial Mindset in CFA
  • ENT 383 Managing Entrepreneurial Growth
  • IM 450 Intellectual Property Law and New Media
  • MUS 304 Music Licensing and Contracts
  • Other courses approved by the Turner School

Experiential Activities (12 points)

The Turner School of Entrepreneurship and Innovation believes that the best way to learn to think like an entrepreneur is to engage in experiential activities. Students will be required to earn 12 points in experiential activities pre-approved by the Turner School of Entrepreneurship and Innovation. The approved list can be found by contacting the Turner School Managing Director or by viewing our website at www.bradley.edu/turnerschool.

Student Entrepreneurship Opportunities

Entrepreneurship activities and programs abound at Bradley. Among the activities available for student participation are:

  • Brave Pitch Elevator Pitch Competition: Three minute pitches of new business ideas, innovations, or social ventures.
  • Mentors on Call: Subject matter or industry experts, typically entrepreneurs, mentor student entrepreneurs.
  • Entrepreneurial Internships: Students work in entrepreneurial companies to experience entrepreneurship in a real-world setting.
  • Distinguished Entrepreneurship Speaker Series: Nationally famous entrepreneurs visit the campus to share their experiences.
  • The “Idea Factory”: University provided incubator space, mentoring, connections and support for student-owned business startups.
  • Business Solutions Clinic: Fee-based consulting services provided by students from all disciplines.
  • Entrepreneur-In-Residence Program: Successful entrepreneurs visit the Bradley campus and work with students in a 1-3 day program.
  • The “Big Idea Competition”: A real-life business planning experience where students develop an idea for the launch of a new product, service, innovation, or solution to a social issue.
  • Social Impact Challenge Competition
  • Additional activities approved by the Turner School

This is the official catalog for the 2022-2023 academic year. This catalog serves as a contract between a student and Bradley University. Should changes in a program of study become necessary prior to the next academic year every effort will be made to keep students advised of any such changes via the Dean of the College or Chair of the Department concerned, the Registrar's Office, u.Achieve degree audit system, and the Schedule of Classes. It is the responsibility of each student to be aware of the current program and graduation requirements for particular degree programs.